Wednesday, 16 December 2009

Collection 100

Matter
Small Cars

Possible Categories
Make/model, specification, features, colour, target audience (young, older, family ect.)

Research
Magazines, reviews, TV shows, interviews, questionnaires.

Primary
Dealerships, questionnaires, photographs

Secondary
Books, magazines, brochures, flyers, advertising and Internet.

Collection 100

Matter
Small Cars

Possible Categories
Make/model, specification, colour, target audience.

Research
Magazines, reviews, TV shows, interviews, questionnaires.

Primary
Dealerships, questionnaires, photographs

Secondary
Books, magazines, brochures, flyers, advertising and Internet.

Monday, 14 December 2009

What If Evaluation

We did lots of brainstorming attempting to find fault or a problem with Leeds. We were looking at the idea that the City had lots of unusual architecture and a growth in new design. With this been the strongest idea at the time we each did some research into the buildings around Leeds.

I began by starting to gather a list of the more iconic buildings in Leeds, and researched there floor height’s and square footage to get an idea of how people use the space, as well as how building technology has advanced. What I found was that as time had gone on, buildings were obviously growing in scale which could pose a further issue.

The following day we all got together and soon realised there wasn’t that much scope in this idea. Going back to the drawing board, we started throwing some ideas around, and started simplifying. Looking at Leeds as a busy City, we thought it would be nice to create some quieter areas that people could use to get away from busy city life.

I was given the task of getting in some primary information. I set off around Leeds and started looking for some quiet areas that are currently available in town. This ranged from looking at seating, places of interest and parks. At this point I didn’t want to look up some of the places on the net, I thought I’d just go see if I could find them, just like anyone else in the city. I did come across some places I hadn’t really seen before, but picked up on a pretty important. It’s currently winter and no-one’s using benches or parks. The majority of people spend their time in cafe’s/ coffee shops and so on. This would then make our solution seasonal if we purely chose outdoor spaces.

I also found that, as with the coffee shops you do find seating in Leeds but it’s mostly available in the busier areas for people to take a break. The issue with this is that, yes there’s seating, but in no way is it quite. A lot of other green areas within the city were also used for private gardens or property owners.

Below are some of the photographs I took that day;






Some later discussions sparked the idea of using indoor spaces. Arthur suggested the idea of using empty retail stores and converting them into temporary seated areas. We all thought this was a good idea. It was a simple was of effectively using dead space and could also work for getting potential buyers to view the stores as bright open spaces.

Whilst taking the previous days photos, I came across “Art in Unusual Spaces”. This is government/council funded schemed in which promotes local artists and photographers through empty stores. The stores remain closed and are not open to the public; however the shop fronts are used as display areas for artists to present their work. I later did some secondary research on this, finding that is purely a non-profitable organisation as far as the council is concerned. Its purpose is solely to promote the talent Leeds has to offer.





Here is the concept, used to show seated areas in the disused shops of Leeds;


After the critique, a few issues were addressed which made us turn towards promoting existing quite spots rather than attempting to create our own. I knew from the last time I went out looking for these areas, it’s not so obvious where and how to find these places. I started to take a thorough look into finding the all possible locations in Leeds. The list was compiled using the internet as a secondary source, looking at various web pages.

From this I was left with a list of over fifty possible locations with addresses and contact numbers. Me and Jamie headed off and took a closer look at some of the locations to gain a little more primary evidence. Some of the buildings, including the Town Hall and Civic Hall were not open for general public use and were mainly used as offices; however various events ranging from plays to musical productions are available to see. Some images from the day:






So at this point we knew where the places were, we just needed to figure out the best way of promoting them. To do this we all decided on the idea of ‘things to do, on your lunch hour’. It was discussed that Leeds is obviously a busy city, is there anywhere to escape from it all, specifically on lunch breaks to relieve the stress of a mundane 9-5.

The idea was to be promoted through use of a themed lunch box which would contain a map to the locations near the user. Using City Square as a centre point I went through all the addresses of quiet places of interest and found the distance of each spot to city square. The idea was that all these places would have to be in close walking distance from the user’s place of work.



Above is an image of Nick’s idea for the sandwich box done in illustrator. Above that is my fairly terrible attempt at painting over the image to show the idea a little better, this was soon abandoned.

Using an image of a sandwich, I began to re construct the box around this angle. Initially I tried to make the box a clear plastic but this didn’t work at all and so I ended up making it in a more metallic type surface. I then added a little colour to the strip on the box. As we would have been potentially handing numerous boxes out to the same office, I thought it could be a good idea to have a variation of colours. This way, the user could easily distinguish theirs from another.



The box has City map on the outside of the box to give sense of place and includes the more detailed map under the lid for the ‘quiet locations’.


I definitely found the primary research a lot more useful. There’s a massive difference between looking at things on the net and then actually talking first hand to the people that work in the city. Although secondary is probably the most accessible form of research, in terms of a faster result, it’s hard to tell how accurate it is sometimes, as it’s always one persons point of view.


• It’s good to thoroughly understand the problem before solving it.
• There’s more to research than Google and Wiki
• Research helps identify lots of areas and opens other possible problems you may not have even considered.
• Always keep analysing until your sure what your solving is an actual problem.
• A team leader can really help to structure and support the group work.

What If Evaluation

We did lots of brainstorming attempting to find fault or a problem with Leeds. We were looking at the idea that the City had lots of unusual architecture and a growth in new design. With this been the strongest idea at the time we each did some research into the buildings around Leeds.

I began by starting to gather a list of the more iconic buildings in Leeds, and researched there floor height’s and square footage to get an idea of how people use the space, as well as how building technology has advanced. What I found was that as time had gone on, buildings were obviously growing in scale which could pose a further issue.

The following day we all got together and soon realised there wasn’t that much scope in this idea. Going back to the drawing board, we started throwing some ideas around, and started simplifying. Looking at Leeds as a busy City, we thought it would be nice to create some quieter areas that people could use to get away from busy city life.

I was given the task of getting in some primary information. I set off around Leeds and started looking for some quiet areas that are currently available in town. This ranged from looking at seating, places of interest and parks. At this point I didn’t want to look up some of the places on the net, I thought I’d just go see if I could find them, just like anyone else in the city. I did come across some places I hadn’t really seen before, but picked up on a pretty important. It’s currently winter and no-one’s using benches or parks. The majority of people spend their time in cafe’s/ coffee shops and so on. This would then make our solution seasonal if we purely chose outdoor spaces.

I also found that, as with the coffee shops you do find seating in Leeds but it’s mostly available in the busier areas for people to take a break. The issue with this is that, yes there’s seating, but in no way is it quite. A lot of other green areas within the city were also used for private gardens or property owners.

Below are some of the photographs I took that day;

PIC
PIC
PIC

Some later discussions sparked the idea of using indoor spaces. Arthur suggested the idea of using empty retail stores and converting them into temporary seated areas. We all thought this was a good idea. It was a simple was of effectively using dead space and could also work for getting potential buyers to view the stores as bright open spaces.

Whilst taking the previous days photos, I came across “Art in Unusual Spaces”. This is government/council funded schemed in which promotes local artists and photographers through empty stores. The stores remain closed and are not open to the public; however the shop fronts are used as display areas for artists to present their work. I later did some secondary research on this, finding that is purely a non-profitable organisation as far as the council is concerned. Its purpose is solely to promote the talent Leeds has to offer.

PIC
PIC

Here is the concept, used to show seated areas in the disused shops of Leeds;

PIC CONCEPT PAINT

After the critique, a few issues were addressed which made us turn towards promoting existing quite spots rather than attempting to create our own. I knew from the last time I went out looking for these areas, it’s not so obvious where and how to find these places. I started to take a thorough look into finding the all possible locations in Leeds. The list was compiled using the internet as a secondary source, looking at various web pages.

From this I was left with a list of over fifty possible locations with addresses and contact numbers. Me and Jamie headed off and took a closer look at some of the locations to gain a little more primary evidence. Some of the buildings, including the Town Hall and Civic Hall were not open for general public use and were mainly used as offices; however various events ranging from plays to musical productions are available to see. Some images from the day:

PICS
PICS


So at this point we knew where the places were, we just needed to figure out the best way of promoting them. To do this we all decided on the idea of ‘things to do, on your lunch hour’. It was discussed that Leeds is obviously a busy city, is there anywhere to escape from it all, specifically on lunch breaks to relieve the stress of a mundane 9-5.

The idea was to be promoted through use of a themed lunch box which would contain a map to the locations near the user. Using City Square as a centre point I went through all the addresses of quiet places of interest and found the distance of each spot to city square. The idea was that all these places would have to be in close walking distance from the user’s place of work.

PIC OF FIRST BOX CONCEPT

Above is an image of Nick’s idea for the sandwich box done in illustrator. Below that is my fairly terrible attempt at painting over the image to show the idea a little better, this was soon abandoned.

PIC

Using this image of a sandwich, I began to re construct the box around this angle. Initially I tried to make the box a clear plastic but this didn’t work at all and so I ended up making it in a more metallic type surface. I then added a little colour to the strip on the box. As we would have been potentially handing numerous boxes out to the same office, I thought it could be a good idea to have a variation of colours. This way, the user could easily distinguish theirs from another.

FINAL BOX CONCEPT

The box has City map on the outside of the box to give sense of place and includes the more detailed map under the lid for the ‘quiet locations’.


I definitely found the primary research a lot more useful. There’s a massive difference between looking at things on the net and then actually talking first hand to the people that work in the city. Although secondary is probably the most accessible form of research, in terms of a faster result, it’s hard to tell how accurate it is sometimes, as it’s always one persons point of view.


• It’s good to thoroughly understand the problem before solving it.
• There’s more to research than Google and Wiki
• Research helps identify lots of areas and opens other possible problems you may not have even considered.
• Always keep analysing until your sure what your solving is an actual problem.
• A team leader can really help to structure and support the group work.