Communication is a Virus - 'How to tell a Lie' FEEDBACK

Presentation

How professional was the presentation? Was it delivered with clarity?

“Delivered really clearly. Lots of research - Equally delivered”



How professional was the visual element of the presentation? How well were the boards designed? What might improve them?

“More colour – Information was relevant but narrow down info – larger font, easier to read”



Proposal

What is the message?

“Tell a lie convincingly. White lies – not negative lies”


Is there a clear sense of audience? Who is the project targeting?

“They wrote 18-45 but break down to those who read magazines regularly – 18-25


What context will the message exist in? How does the proposed solution answer the virus element of the brief?

“Magazine – would work in virus context. Can pass to friends and be in receptions etc.”


Overall, what do you think of the proposal?

“Nice ideas – work on audience – and also can focus more on content – research more info how to tell a lie.






SECOND FEEDBACK SHEET

Presentation
How professional was the verbal element of the presentation? Was it delivered with clarity?
1)Yes presentation was professional
2)

What might have improved it?
1)If you would of told a lie as part of the presentation.
2)

1)Yes it was nice and professional. Maybe too much information to read on the boards.
2)

Proposal
What is he message?
1)How to tell a lie convincingly. Soft white lie.
2)

Is there a clear sense of audience? Who is the project targeting?
1)Not too sure at the minute (narrowing down 18-30?) - contact magazine company
2)

1)Magazine article
2)

1)Proposal was good but maybe narrowing down the target audience. Also consider m.o.d little book/poster.

InDesign Brief

Brief
Double Page Spread based on partner, Brady

Considerations
Exploring Type Colour and Layout

Target Audience
Brady

Tone of Voice
Easy Going, Light hearted

Background
Exploring InDesign

Mandatory
Broad range of visual investigation
Sheets and notebooks
LANDSCAPE A3 237 x 380 20mm bleed

Vogue Evaluation

With the final piece I wanted to make something that contrasted ideas. During my research I picked up on a quote from a graphic design agency. The idea that trends and fashions are constantly moving and coming in and out of vogue, but maybe something that’s truly in vogue was something that contrasted the past and current.

With the design I tried to draw up a very glossy, well polished figure, symbolising the glamour and desirability that I would associate vogue to. With the quote in mind I then wanted to brake it up by contrasting it against a rough worm background.

Overall I am pleased with the design (shame it didn’t even get a single vote mind) however if I were to revisit the work I may tone out the background as its got a lot of contrast which seems to pull the viewers eyes more that the figure itself.

End Of Module Evaluation- OUGD102

(PREVIOUSLY POSTED IN DP)

1. What skills have you developed through this module and how effectively do you think you have applied them?

I believe that I have learnt how to work with an idea and successfully push and develop it to a product, which got me thinking more and more about the possibilities. I’ve also further developed skills into researching and categorizing which acted as the main foundation for my collection 100 brief.


2. What approaches to/methods of research have you developed and how have they informed your design development process?

Collecting and categorising information and imagery was the only thing driving the last brief. I found that through a clear organised list I was able to structure and clearly identify my findings. The sorting of this information was essential to the final make.


3. What strengths can you identify in your work and how have/will you capitalise on these?

I think the main strength throughout this module was 100 brief. Although the image had to speed up towards the end I was really pleased with the paint effect at the start of the timeline. I found that given the time I was able to develop some more skills in Photoshop painting and try a few different techniques within the program.

I think the work done in Photoshop will aid later briefs, as I can take any initial ideas and begin to develop them further in PS.



4. What weaknesses can you identify in your work and how will you address these more fully?

Time has been a big issue with this module. Especially with the collection 100 project, as it took a very long time to find that initial idea. This is definitely something I’ll have to work on and look at ways to get that idea out there quicker.



5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Possibly look at testing more initial ideas/variations

Print out things as I go. Found that you can spend too much time on details and find that they cant even be seen when it comes to print!

Looking into creating a hard back cover. Time was an issue and there was a few issue to covering the timeline due to an oversight in its design.

Try different materials to see strengths and weaknesses appropriate to intended use.

Work more on blogs and sketchbook work. Stop seeing the end product as main target.



6.


Attendance 5
Punctuality 4
Motivation 4
Commitment 4

Quantity of work produced 4

Contribution to the group 3

Collection 100

Group Comments...

1. 3 door
2. 5 door
3. Engine Sizes
4. Colour Ranges
5. Standard Wheel Sizes
6. Economy
7. Co2 Emissions
8. Price/affordability
9. No. Of models in range
10. Practicality
11. Dimensions
12. Target Markets
13. Age Groups
14. Timelines Mk1- current
15. Features
16. Safety Ratings
17. Make/Model
18. Year of manufacture
19. Gear Ratio
20. Hardtop/soft top
21. Petrol or diesel
22. Hybrids
23. Interior Features
24. Green Rating
25. Cost per mile
26. Service costs
27. Insurance groups
28. Retained value
29. Average MPG
30. Tank Range
31. Power BHP
32. Pulling power (torque)
33. 0-60
34. Max Speeds
35. Auto or Manual
36. Metallic paint / cost
37. Air Con or Climate Control
38. ESP
39. Number of airbags
40. Traction Y/N
41. Electric Windows
42. CD Single or Multi changer
43. MP3 connection
44. Bluetooth
45. Sat Navigation
46. Country there made in
47. Cup holders
48. Number of speakers
49. Mark of models
50. Standard Features
51. In car storage
52. Number of paint options
53. Rear Legroom
54. Innovative new features
55. Trim levels
56. Readability scores
57. Numbers sold
58. Mirrors Electric/Manual
59. Alloys or steelies
60. Auto switch headlights
61. Keyless entry
62. Folding mirrors
63. Alarms/Security
64. Fog lamps
65. Xenon’s
66. Option to turn airbags off
67. Steering wheel controls
68. C/coded bumpers
69. Window de-misters
70. Fuel consumption display
71. Heated seats
72. Rev counter
73. Range indicator
74. Paddle Shifters
75. Arm rests
76. Fixed/folding rear bench
77. Branded stereo
78. Side skirts
79. Roof rails
80. Cruise control
81. Rear windows – wind/electric
82. Engine cylinders
83. Brakes – drums/discs
84. Min turning circle
85. Weight
86. Kerb Weight
87. Fuel Tank Weight
88. Warranty options
89. Spare Wheels storage
90. Adjustable Steering Wheel
91. Height adjustable seats
92. Average Speed Displays
93. Average Fuel consumption display
94. Temp Gauge
95. Aux inputs
96. Expected depreciation
97. Sun roof
98. Wide angle Windscreens
99. In car storage
100. Hill start Clutch Option

Collection 100

Matter
Small Cars

Possible Categories
Make/model, specification, features, colour, target audience (young, older, family ect.)

Research
Magazines, reviews, TV shows, interviews, questionnaires.

Primary
Dealerships, questionnaires, photographs

Secondary
Books, magazines, brochures, flyers, advertising and Internet.