Wednesday, 16 December 2009

Collection 100

Matter
Small Cars

Possible Categories
Make/model, specification, features, colour, target audience (young, older, family ect.)

Research
Magazines, reviews, TV shows, interviews, questionnaires.

Primary
Dealerships, questionnaires, photographs

Secondary
Books, magazines, brochures, flyers, advertising and Internet.

Collection 100

Matter
Small Cars

Possible Categories
Make/model, specification, colour, target audience.

Research
Magazines, reviews, TV shows, interviews, questionnaires.

Primary
Dealerships, questionnaires, photographs

Secondary
Books, magazines, brochures, flyers, advertising and Internet.

Monday, 14 December 2009

What If Evaluation

We did lots of brainstorming attempting to find fault or a problem with Leeds. We were looking at the idea that the City had lots of unusual architecture and a growth in new design. With this been the strongest idea at the time we each did some research into the buildings around Leeds.

I began by starting to gather a list of the more iconic buildings in Leeds, and researched there floor height’s and square footage to get an idea of how people use the space, as well as how building technology has advanced. What I found was that as time had gone on, buildings were obviously growing in scale which could pose a further issue.

The following day we all got together and soon realised there wasn’t that much scope in this idea. Going back to the drawing board, we started throwing some ideas around, and started simplifying. Looking at Leeds as a busy City, we thought it would be nice to create some quieter areas that people could use to get away from busy city life.

I was given the task of getting in some primary information. I set off around Leeds and started looking for some quiet areas that are currently available in town. This ranged from looking at seating, places of interest and parks. At this point I didn’t want to look up some of the places on the net, I thought I’d just go see if I could find them, just like anyone else in the city. I did come across some places I hadn’t really seen before, but picked up on a pretty important. It’s currently winter and no-one’s using benches or parks. The majority of people spend their time in cafe’s/ coffee shops and so on. This would then make our solution seasonal if we purely chose outdoor spaces.

I also found that, as with the coffee shops you do find seating in Leeds but it’s mostly available in the busier areas for people to take a break. The issue with this is that, yes there’s seating, but in no way is it quite. A lot of other green areas within the city were also used for private gardens or property owners.

Below are some of the photographs I took that day;






Some later discussions sparked the idea of using indoor spaces. Arthur suggested the idea of using empty retail stores and converting them into temporary seated areas. We all thought this was a good idea. It was a simple was of effectively using dead space and could also work for getting potential buyers to view the stores as bright open spaces.

Whilst taking the previous days photos, I came across “Art in Unusual Spaces”. This is government/council funded schemed in which promotes local artists and photographers through empty stores. The stores remain closed and are not open to the public; however the shop fronts are used as display areas for artists to present their work. I later did some secondary research on this, finding that is purely a non-profitable organisation as far as the council is concerned. Its purpose is solely to promote the talent Leeds has to offer.





Here is the concept, used to show seated areas in the disused shops of Leeds;


After the critique, a few issues were addressed which made us turn towards promoting existing quite spots rather than attempting to create our own. I knew from the last time I went out looking for these areas, it’s not so obvious where and how to find these places. I started to take a thorough look into finding the all possible locations in Leeds. The list was compiled using the internet as a secondary source, looking at various web pages.

From this I was left with a list of over fifty possible locations with addresses and contact numbers. Me and Jamie headed off and took a closer look at some of the locations to gain a little more primary evidence. Some of the buildings, including the Town Hall and Civic Hall were not open for general public use and were mainly used as offices; however various events ranging from plays to musical productions are available to see. Some images from the day:






So at this point we knew where the places were, we just needed to figure out the best way of promoting them. To do this we all decided on the idea of ‘things to do, on your lunch hour’. It was discussed that Leeds is obviously a busy city, is there anywhere to escape from it all, specifically on lunch breaks to relieve the stress of a mundane 9-5.

The idea was to be promoted through use of a themed lunch box which would contain a map to the locations near the user. Using City Square as a centre point I went through all the addresses of quiet places of interest and found the distance of each spot to city square. The idea was that all these places would have to be in close walking distance from the user’s place of work.



Above is an image of Nick’s idea for the sandwich box done in illustrator. Above that is my fairly terrible attempt at painting over the image to show the idea a little better, this was soon abandoned.

Using an image of a sandwich, I began to re construct the box around this angle. Initially I tried to make the box a clear plastic but this didn’t work at all and so I ended up making it in a more metallic type surface. I then added a little colour to the strip on the box. As we would have been potentially handing numerous boxes out to the same office, I thought it could be a good idea to have a variation of colours. This way, the user could easily distinguish theirs from another.



The box has City map on the outside of the box to give sense of place and includes the more detailed map under the lid for the ‘quiet locations’.


I definitely found the primary research a lot more useful. There’s a massive difference between looking at things on the net and then actually talking first hand to the people that work in the city. Although secondary is probably the most accessible form of research, in terms of a faster result, it’s hard to tell how accurate it is sometimes, as it’s always one persons point of view.


• It’s good to thoroughly understand the problem before solving it.
• There’s more to research than Google and Wiki
• Research helps identify lots of areas and opens other possible problems you may not have even considered.
• Always keep analysing until your sure what your solving is an actual problem.
• A team leader can really help to structure and support the group work.

What If Evaluation

We did lots of brainstorming attempting to find fault or a problem with Leeds. We were looking at the idea that the City had lots of unusual architecture and a growth in new design. With this been the strongest idea at the time we each did some research into the buildings around Leeds.

I began by starting to gather a list of the more iconic buildings in Leeds, and researched there floor height’s and square footage to get an idea of how people use the space, as well as how building technology has advanced. What I found was that as time had gone on, buildings were obviously growing in scale which could pose a further issue.

The following day we all got together and soon realised there wasn’t that much scope in this idea. Going back to the drawing board, we started throwing some ideas around, and started simplifying. Looking at Leeds as a busy City, we thought it would be nice to create some quieter areas that people could use to get away from busy city life.

I was given the task of getting in some primary information. I set off around Leeds and started looking for some quiet areas that are currently available in town. This ranged from looking at seating, places of interest and parks. At this point I didn’t want to look up some of the places on the net, I thought I’d just go see if I could find them, just like anyone else in the city. I did come across some places I hadn’t really seen before, but picked up on a pretty important. It’s currently winter and no-one’s using benches or parks. The majority of people spend their time in cafe’s/ coffee shops and so on. This would then make our solution seasonal if we purely chose outdoor spaces.

I also found that, as with the coffee shops you do find seating in Leeds but it’s mostly available in the busier areas for people to take a break. The issue with this is that, yes there’s seating, but in no way is it quite. A lot of other green areas within the city were also used for private gardens or property owners.

Below are some of the photographs I took that day;

PIC
PIC
PIC

Some later discussions sparked the idea of using indoor spaces. Arthur suggested the idea of using empty retail stores and converting them into temporary seated areas. We all thought this was a good idea. It was a simple was of effectively using dead space and could also work for getting potential buyers to view the stores as bright open spaces.

Whilst taking the previous days photos, I came across “Art in Unusual Spaces”. This is government/council funded schemed in which promotes local artists and photographers through empty stores. The stores remain closed and are not open to the public; however the shop fronts are used as display areas for artists to present their work. I later did some secondary research on this, finding that is purely a non-profitable organisation as far as the council is concerned. Its purpose is solely to promote the talent Leeds has to offer.

PIC
PIC

Here is the concept, used to show seated areas in the disused shops of Leeds;

PIC CONCEPT PAINT

After the critique, a few issues were addressed which made us turn towards promoting existing quite spots rather than attempting to create our own. I knew from the last time I went out looking for these areas, it’s not so obvious where and how to find these places. I started to take a thorough look into finding the all possible locations in Leeds. The list was compiled using the internet as a secondary source, looking at various web pages.

From this I was left with a list of over fifty possible locations with addresses and contact numbers. Me and Jamie headed off and took a closer look at some of the locations to gain a little more primary evidence. Some of the buildings, including the Town Hall and Civic Hall were not open for general public use and were mainly used as offices; however various events ranging from plays to musical productions are available to see. Some images from the day:

PICS
PICS


So at this point we knew where the places were, we just needed to figure out the best way of promoting them. To do this we all decided on the idea of ‘things to do, on your lunch hour’. It was discussed that Leeds is obviously a busy city, is there anywhere to escape from it all, specifically on lunch breaks to relieve the stress of a mundane 9-5.

The idea was to be promoted through use of a themed lunch box which would contain a map to the locations near the user. Using City Square as a centre point I went through all the addresses of quiet places of interest and found the distance of each spot to city square. The idea was that all these places would have to be in close walking distance from the user’s place of work.

PIC OF FIRST BOX CONCEPT

Above is an image of Nick’s idea for the sandwich box done in illustrator. Below that is my fairly terrible attempt at painting over the image to show the idea a little better, this was soon abandoned.

PIC

Using this image of a sandwich, I began to re construct the box around this angle. Initially I tried to make the box a clear plastic but this didn’t work at all and so I ended up making it in a more metallic type surface. I then added a little colour to the strip on the box. As we would have been potentially handing numerous boxes out to the same office, I thought it could be a good idea to have a variation of colours. This way, the user could easily distinguish theirs from another.

FINAL BOX CONCEPT

The box has City map on the outside of the box to give sense of place and includes the more detailed map under the lid for the ‘quiet locations’.


I definitely found the primary research a lot more useful. There’s a massive difference between looking at things on the net and then actually talking first hand to the people that work in the city. Although secondary is probably the most accessible form of research, in terms of a faster result, it’s hard to tell how accurate it is sometimes, as it’s always one persons point of view.


• It’s good to thoroughly understand the problem before solving it.
• There’s more to research than Google and Wiki
• Research helps identify lots of areas and opens other possible problems you may not have even considered.
• Always keep analysing until your sure what your solving is an actual problem.
• A team leader can really help to structure and support the group work.

Friday, 30 October 2009

Alphabet Soup: Typeface Feedback

Final work presented and accessed by members of the group





Ambers thoughts:


Self Evaluation
From the feedback given there was lots of issues regarding little consistency in the forms. I’ll agree that at first glance it could appear this way and I did try to put in place a system for certain shapes. I think what I’ll learn from this and to put into future work, will be to make some of that thought process clearer.

Alphabet Soup . Typeface . Evaluation

Which Personality traits did you choose to respond to and apply to the typeface?
Drums, guitar, Hendrix and flight were my chosen words. What came across most from the questions was that Jacks a big music lover. I feel on reflection now, this should have had a larger impact on the text as Jacks ideal superpower; ‘flight’ took a big hold over the final images.

What are the reasons behind the design decisions you have made?
My chosen font was Perpetua Titling MT. It was chosen because it’s simple, smart and acts as a good base to work on. I think in some ways the sharp times and serifs help represent Jack through some of his answers into wanting to be James bond and things.

The main items or the most visible ideas I’ve pushed in the design was guitar shapes found in nearly all of the letterforms and the use of wings to show flight. There are also a few hints of lines from drum kits and the fact that the letters are breaking apart is one of Jack’s dislikes, being lonely.

With only adding small elements of these characteristics is can become a little hard to see but I think my works always been like this. The style of work I most admire is in the little detail’s, and I like the fact that you can get closer to the type and start seeing things you won’t instantly recognise.

Other little Egyptian details include on the V i have created the three pyramids os Giza because Matt said that one of his fascinations with ancient Egypt was how the Pyramids were created.

In what ways are the results effective?
In my opinion I feel that it does relate very well to Jack. But that’s coming from me, I know if I was an outside viewing the work, you might think “well, has this guy got wings or summet’”. And that’s one of the problems that I can address straight away, I like the effect that it has but I think it over crowds the type a little and overwhelms the music references which is obviously a much bigger side to Jack’s personality.

Interview with Jack Neville

1. What is your earliest memory?
Around age 5, remembering a birthday party.

2. Which living person do you most admire and why?
Jimi Hendrix because of the epic guitar skills and the band drummer

3. What is your most treasured possession?
Drum Kit

4. What would your super power be?
Flight

5. If you could bring something back from extinct back to life, what would you choose?
A woolly mammoth

6. Who would you play you in the film of your life?
A james bond character, Timothy Dalton

7. Who would you invite to your dream dinner party?
Hendrix, Mitch Mitchell (drummer), George Harrison, Jessica Alba

8. What makes you unhappy?
Loneliness

9. What would be your fancy dress costume of choice be?
Space Cowboy

10. Which words or phrases do you most overuse?
Rad, yeah man, awesome

Alphabet soup Type Visual Evaluation



Sunday, 27 September 2009

How to - Self Evaluation

With this task we didn’t really assign individual tasks and as such I think it’s fair to say we all tried to tackle as many areas as possible. It was discussed that working this way, we’d all have our own ideas and ideas and opinions which we’d collaborate into getting one final solution.

I worked really hard on ensuring I was coving as many of these areas as possible. I mainly studied how to create new and interesting ideas. Coming from a more product design background, I’m always looking for new ideas that can create an interest within the market. I looked into multiple combinations of ideas, ranging from a wristband ideas mentioned on the first day to origami nets. I’d say there was room for development in these areas, although I may not have pitched these thoughts the group as best I could.

As mentioned at the top, we did all try to tackle lots of areas. I think this became the fundamental downfall for all of us. We all had ideas our individual thoughts but on the other hand there wasn’t so much room for collaboration as originally intended. People’s opinions of what side of the question we were talking also lead to some confusion in the early stages of the project.

I think generally speaking, group work can create a good spread of ideas and a mix of people’s knowledge and strengths. One of the main problems is we’ve yet to learn each other’s strengths, which made everyone less inclined to share workloads or assign separate tasks. In a sense, each of us was working individually which is why in this instance I don’t think we worked to best of our abilities, as a group.

I think if we were to work together again, we’d obviously have to resolve these issues and be more open to each other’s ideas. I’m including myself with this as well, as I was a little sceptical about a tea idea. Coming from a more logical side of things, I had lots of doubts about two mugs been given out to every single student living in residence and costing behind this, and also what really made this a unique idea from the mugs we already own.

We did come across some technical issues with presentation and it didn’t open. To be honest, I didn’t feel comfortable discussing the final product as I’ve felt more of an observing throughout this entire process, although the rest of the group did a great job of presenting and the end product was good.

Sunday, 20 September 2009

Ten things to achieve this year...

This year I’m hoping to develop my current skills and hopefully get a more rounded idea of what style of work I prefer within graphic design. I’m hoping to achieve this by doing lots of experimental work and trying new things.

I’m also hoping to just settle in within the course and the college itself, making new friends, and if I learn a little more about myself, well that’s a bonus.