Which Personality traits did you choose to respond to and apply to the typeface?
Drums, guitar, Hendrix and flight were my chosen words. What came across most from the questions was that Jacks a big music lover. I feel on reflection now, this should have had a larger impact on the text as Jacks ideal superpower; ‘flight’ took a big hold over the final images.
What are the reasons behind the design decisions you have made?
My chosen font was Perpetua Titling MT. It was chosen because it’s simple, smart and acts as a good base to work on. I think in some ways the sharp times and serifs help represent Jack through some of his answers into wanting to be James bond and things.
The main items or the most visible ideas I’ve pushed in the design was guitar shapes found in nearly all of the letterforms and the use of wings to show flight. There are also a few hints of lines from drum kits and the fact that the letters are breaking apart is one of Jack’s dislikes, being lonely.
With only adding small elements of these characteristics is can become a little hard to see but I think my works always been like this. The style of work I most admire is in the little detail’s, and I like the fact that you can get closer to the type and start seeing things you won’t instantly recognise.
Other little Egyptian details include on the V i have created the three pyramids os Giza because Matt said that one of his fascinations with ancient Egypt was how the Pyramids were created.
In what ways are the results effective?
In my opinion I feel that it does relate very well to Jack. But that’s coming from me, I know if I was an outside viewing the work, you might think “well, has this guy got wings or summet’”. And that’s one of the problems that I can address straight away, I like the effect that it has but I think it over crowds the type a little and overwhelms the music references which is obviously a much bigger side to Jack’s personality.
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