1. What Skills have you developed through this module and how effectively do you think you have applied them?
2. What approaches to methods of research have you developed, and how have they informed you design development process?
3. What strengths can you identify in your work, and how have/will you capitalise on these?
4. What weakness can you identify in your work, and how ill you address these
5. Identify 5 things that you will do differently next time, and what do you expect to gain from doing these?
6. How would you grade yourself on the following areas:
5=Excellent , 4=Very good , 3=Good, 2=Average, 1=Poor
Attendance: 3
Punctuality: 4
Motivation: 4
Commitment: 5
Quality of work produced : 4
Quantity of work produced : 4
Thursday, 27 May 2010
Wednesday, 26 May 2010
Communication is a virus Evaluation
For this brief we decided to work on how to get people to tell a lie convincingly. Initially we were looking at the idea of getting people not to lie but we later decided we could have a little more fun with the idea of advising others to lie. We could also take it down a light hearted approach, nothing too serious.
We carried out our initial research in the form of a questionnaire which was passed around the course. From this we found that people do lie but not black lies. The majority of people gave feedback on the fact that they don’t lie regularly, always try to avoid it but if they do it’s only ever small white lies. The most common response was that people would tell a lie to avoid conversation. Examples like questions on partners appearance, “what does this dress look like” – ‘...nice?”. This took us in the direction of producing a form of guideline that could help bad liars survive the day to day situations.
The issue next was deciding what our target audience would respond to, and who exactly our target audience was. Secondary research revealed that lots of people will lie in a workplace to dodge awkward questions from there boss’s or colleagues. Even lying to people to get further in their own careers. In fact the majority of research we uncovered all pointed to work related situations, which is not to say it doesn’t happen anywhere else but it was recorded more in depth to this area.
To make sure we would be maximising our audience we later researched magazines and I started to get a list of age groups that tend to buy the magazines. I managed to find a website full of stats, listing sales per quarter and the target age group for each magazine. The most popular magazines were Heat for women and FHM for men. The design was a double page spread with tips and guides sourced from our own experiences and secondary research.
When it came to designing characters for the spread we wanted them to have a very loose, cartoony feel. We weren’t aiming for formal vectors and symbols, this had to be light. Initial trials in painting the characters weren’t so good. The issue was with the two colours plus stock and getting a colour for the skin and clothing that would also suit the design of the page layout. After a few test with colour we decided on red and black. Not the best colours in the world but it allowed us to get a light fleshy colour and darker tones for the layout.
Overall I think the design was ok. It’s not something that I’m entirely proud of but I think it did answer the brief. The main issue was the limited research into page layouts. When we were conducting the research and decided on which magazines we were using, we bought them and tried to replicate a style that could work within them. But a colour restriction in a full colour magazine was never going to blend and the layout we had wasn’t up to standard of a professional magazine layout.
Appolagise if this is a little hard to read. Will go back and edit if the times there
We carried out our initial research in the form of a questionnaire which was passed around the course. From this we found that people do lie but not black lies. The majority of people gave feedback on the fact that they don’t lie regularly, always try to avoid it but if they do it’s only ever small white lies. The most common response was that people would tell a lie to avoid conversation. Examples like questions on partners appearance, “what does this dress look like” – ‘...nice?”. This took us in the direction of producing a form of guideline that could help bad liars survive the day to day situations.
The issue next was deciding what our target audience would respond to, and who exactly our target audience was. Secondary research revealed that lots of people will lie in a workplace to dodge awkward questions from there boss’s or colleagues. Even lying to people to get further in their own careers. In fact the majority of research we uncovered all pointed to work related situations, which is not to say it doesn’t happen anywhere else but it was recorded more in depth to this area.
To make sure we would be maximising our audience we later researched magazines and I started to get a list of age groups that tend to buy the magazines. I managed to find a website full of stats, listing sales per quarter and the target age group for each magazine. The most popular magazines were Heat for women and FHM for men. The design was a double page spread with tips and guides sourced from our own experiences and secondary research.
When it came to designing characters for the spread we wanted them to have a very loose, cartoony feel. We weren’t aiming for formal vectors and symbols, this had to be light. Initial trials in painting the characters weren’t so good. The issue was with the two colours plus stock and getting a colour for the skin and clothing that would also suit the design of the page layout. After a few test with colour we decided on red and black. Not the best colours in the world but it allowed us to get a light fleshy colour and darker tones for the layout.
Overall I think the design was ok. It’s not something that I’m entirely proud of but I think it did answer the brief. The main issue was the limited research into page layouts. When we were conducting the research and decided on which magazines we were using, we bought them and tried to replicate a style that could work within them. But a colour restriction in a full colour magazine was never going to blend and the layout we had wasn’t up to standard of a professional magazine layout.
Appolagise if this is a little hard to read. Will go back and edit if the times there
Speaking from Experience Self Evaluation
What problem did you identify?
An issue with time management with new starters, and the adjustment to a full time degree course.
From speaking to students, taking questionnaires and from my own experiences, I quickly discovered the problem with the adjustment to the course. The main issue was that we don’t always stick to a plan and tend to leave random notes and scribbles, rather than structuring our time more effectively.
What evidence did you find to support your decisions?
My own weakness at time management was enough to know there was an issue, and from talking to other students I quickly found I wasn’t alone. It’s not that we’re all useless with time management; in most cases people are generally organized. The issues lies with prioritization and planning, we may not what we need to do but we will always ‘run out of time’ and wind up rushing the day before deadline.
What methods did you use to gather your evidence and what forms did it take?
I recorded my findings in a notebook, which was later typed and put in the sketchbook.
What methods of research did you find useful and why?
I found that my primary research and the research from my own experiences were most useful baring in mind the project title.
What research could you have carried out that would have proved more useful?
I could have done wider questionnaires outside of friends and students within the college. Could have been more beneficial to gain that wider spread but I also feel that the research I had was more than sufficient for the task.
Five things that you have learnt about the design process over the last five weeks?
1. One
2. Two
3. Three
4. Four
5. You guessed it
Five things you would do different next time
1. Being able to print text onto my badges..
2. Carry out more research
3. Probably test some more initial ideas. Felt I developed enough but didn’t get the widest range of initial work (as always).
4. Get the cover printed on better quality papers, had to use my own photo paper for cover, didn’t really match the rest of the booklet.
5. Make the lid a little more sturdier. The product was left in the sun one afternoon when the weather was amazing. The lid didn’t like this though, warped everywhere…
An issue with time management with new starters, and the adjustment to a full time degree course.
From speaking to students, taking questionnaires and from my own experiences, I quickly discovered the problem with the adjustment to the course. The main issue was that we don’t always stick to a plan and tend to leave random notes and scribbles, rather than structuring our time more effectively.
What evidence did you find to support your decisions?
My own weakness at time management was enough to know there was an issue, and from talking to other students I quickly found I wasn’t alone. It’s not that we’re all useless with time management; in most cases people are generally organized. The issues lies with prioritization and planning, we may not what we need to do but we will always ‘run out of time’ and wind up rushing the day before deadline.
What methods did you use to gather your evidence and what forms did it take?
I recorded my findings in a notebook, which was later typed and put in the sketchbook.
What methods of research did you find useful and why?
I found that my primary research and the research from my own experiences were most useful baring in mind the project title.
What research could you have carried out that would have proved more useful?
I could have done wider questionnaires outside of friends and students within the college. Could have been more beneficial to gain that wider spread but I also feel that the research I had was more than sufficient for the task.
Five things that you have learnt about the design process over the last five weeks?
1. One
2. Two
3. Three
4. Four
5. You guessed it
Five things you would do different next time
1. Being able to print text onto my badges..
2. Carry out more research
3. Probably test some more initial ideas. Felt I developed enough but didn’t get the widest range of initial work (as always).
4. Get the cover printed on better quality papers, had to use my own photo paper for cover, didn’t really match the rest of the booklet.
5. Make the lid a little more sturdier. The product was left in the sun one afternoon when the weather was amazing. The lid didn’t like this though, warped everywhere…
Monday, 15 March 2010
Communication is a Virus - 'How to tell a Lie' FEEDBACK
Presentation
How professional was the presentation? Was it delivered with clarity?
“Delivered really clearly. Lots of research - Equally delivered”
How professional was the visual element of the presentation? How well were the boards designed? What might improve them?
“More colour – Information was relevant but narrow down info – larger font, easier to read”
Proposal
What is the message?
“Tell a lie convincingly. White lies – not negative lies”
Is there a clear sense of audience? Who is the project targeting?
“They wrote 18-45 but break down to those who read magazines regularly – 18-25
What context will the message exist in? How does the proposed solution answer the virus element of the brief?
“Magazine – would work in virus context. Can pass to friends and be in receptions etc.”
Overall, what do you think of the proposal?
“Nice ideas – work on audience – and also can focus more on content – research more info how to tell a lie.
SECOND FEEDBACK SHEET
Presentation
How professional was the verbal element of the presentation? Was it delivered with clarity?
1)Yes presentation was professional
2)
What might have improved it?
1)If you would of told a lie as part of the presentation.
2)
1)Yes it was nice and professional. Maybe too much information to read on the boards.
2)
Proposal
What is he message?
1)How to tell a lie convincingly. Soft white lie.
2)
Is there a clear sense of audience? Who is the project targeting?
1)Not too sure at the minute (narrowing down 18-30?) - contact magazine company
2)
1)Magazine article
2)
1)Proposal was good but maybe narrowing down the target audience. Also consider m.o.d little book/poster.
How professional was the presentation? Was it delivered with clarity?
“Delivered really clearly. Lots of research - Equally delivered”
How professional was the visual element of the presentation? How well were the boards designed? What might improve them?
“More colour – Information was relevant but narrow down info – larger font, easier to read”
Proposal
What is the message?
“Tell a lie convincingly. White lies – not negative lies”
Is there a clear sense of audience? Who is the project targeting?
“They wrote 18-45 but break down to those who read magazines regularly – 18-25
What context will the message exist in? How does the proposed solution answer the virus element of the brief?
“Magazine – would work in virus context. Can pass to friends and be in receptions etc.”
Overall, what do you think of the proposal?
“Nice ideas – work on audience – and also can focus more on content – research more info how to tell a lie.
SECOND FEEDBACK SHEET
Presentation
How professional was the verbal element of the presentation? Was it delivered with clarity?
1)Yes presentation was professional
2)
What might have improved it?
1)If you would of told a lie as part of the presentation.
2)
1)Yes it was nice and professional. Maybe too much information to read on the boards.
2)
Proposal
What is he message?
1)How to tell a lie convincingly. Soft white lie.
2)
Is there a clear sense of audience? Who is the project targeting?
1)Not too sure at the minute (narrowing down 18-30?) - contact magazine company
2)
1)Magazine article
2)
1)Proposal was good but maybe narrowing down the target audience. Also consider m.o.d little book/poster.
Monday, 1 March 2010
InDesign Brief
Brief
Double Page Spread based on partner, Brady
Considerations
Exploring Type Colour and Layout
Target Audience
Brady
Tone of Voice
Easy Going, Light hearted
Background
Exploring InDesign
Mandatory
Broad range of visual investigation
Sheets and notebooks
LANDSCAPE A3 237 x 380 20mm bleed
Double Page Spread based on partner, Brady
Considerations
Exploring Type Colour and Layout
Target Audience
Brady
Tone of Voice
Easy Going, Light hearted
Background
Exploring InDesign
Mandatory
Broad range of visual investigation
Sheets and notebooks
LANDSCAPE A3 237 x 380 20mm bleed
Saturday, 27 February 2010
Vogue Evaluation
With the final piece I wanted to make something that contrasted ideas. During my research I picked up on a quote from a graphic design agency. The idea that trends and fashions are constantly moving and coming in and out of vogue, but maybe something that’s truly in vogue was something that contrasted the past and current.
With the design I tried to draw up a very glossy, well polished figure, symbolising the glamour and desirability that I would associate vogue to. With the quote in mind I then wanted to brake it up by contrasting it against a rough worm background.
Overall I am pleased with the design (shame it didn’t even get a single vote mind) however if I were to revisit the work I may tone out the background as its got a lot of contrast which seems to pull the viewers eyes more that the figure itself.
With the design I tried to draw up a very glossy, well polished figure, symbolising the glamour and desirability that I would associate vogue to. With the quote in mind I then wanted to brake it up by contrasting it against a rough worm background.
Overall I am pleased with the design (shame it didn’t even get a single vote mind) however if I were to revisit the work I may tone out the background as its got a lot of contrast which seems to pull the viewers eyes more that the figure itself.
Sunday, 21 February 2010
End Of Module Evaluation- OUGD102
(PREVIOUSLY POSTED IN DP)
1. What skills have you developed through this module and how effectively do you think you have applied them?
I believe that I have learnt how to work with an idea and successfully push and develop it to a product, which got me thinking more and more about the possibilities. I’ve also further developed skills into researching and categorizing which acted as the main foundation for my collection 100 brief.
2. What approaches to/methods of research have you developed and how have they informed your design development process?
Collecting and categorising information and imagery was the only thing driving the last brief. I found that through a clear organised list I was able to structure and clearly identify my findings. The sorting of this information was essential to the final make.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think the main strength throughout this module was 100 brief. Although the image had to speed up towards the end I was really pleased with the paint effect at the start of the timeline. I found that given the time I was able to develop some more skills in Photoshop painting and try a few different techniques within the program.
I think the work done in Photoshop will aid later briefs, as I can take any initial ideas and begin to develop them further in PS.
4. What weaknesses can you identify in your work and how will you address these more fully?
Time has been a big issue with this module. Especially with the collection 100 project, as it took a very long time to find that initial idea. This is definitely something I’ll have to work on and look at ways to get that idea out there quicker.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Possibly look at testing more initial ideas/variations
Print out things as I go. Found that you can spend too much time on details and find that they cant even be seen when it comes to print!
Looking into creating a hard back cover. Time was an issue and there was a few issue to covering the timeline due to an oversight in its design.
Try different materials to see strengths and weaknesses appropriate to intended use.
Work more on blogs and sketchbook work. Stop seeing the end product as main target.
6.
Attendance 5
Punctuality 4
Motivation 4
Commitment 4
Quantity of work produced 4
Contribution to the group 3
1. What skills have you developed through this module and how effectively do you think you have applied them?
I believe that I have learnt how to work with an idea and successfully push and develop it to a product, which got me thinking more and more about the possibilities. I’ve also further developed skills into researching and categorizing which acted as the main foundation for my collection 100 brief.
2. What approaches to/methods of research have you developed and how have they informed your design development process?
Collecting and categorising information and imagery was the only thing driving the last brief. I found that through a clear organised list I was able to structure and clearly identify my findings. The sorting of this information was essential to the final make.
3. What strengths can you identify in your work and how have/will you capitalise on these?
I think the main strength throughout this module was 100 brief. Although the image had to speed up towards the end I was really pleased with the paint effect at the start of the timeline. I found that given the time I was able to develop some more skills in Photoshop painting and try a few different techniques within the program.
I think the work done in Photoshop will aid later briefs, as I can take any initial ideas and begin to develop them further in PS.
4. What weaknesses can you identify in your work and how will you address these more fully?
Time has been a big issue with this module. Especially with the collection 100 project, as it took a very long time to find that initial idea. This is definitely something I’ll have to work on and look at ways to get that idea out there quicker.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
Possibly look at testing more initial ideas/variations
Print out things as I go. Found that you can spend too much time on details and find that they cant even be seen when it comes to print!
Looking into creating a hard back cover. Time was an issue and there was a few issue to covering the timeline due to an oversight in its design.
Try different materials to see strengths and weaknesses appropriate to intended use.
Work more on blogs and sketchbook work. Stop seeing the end product as main target.
6.
Attendance 5
Punctuality 4
Motivation 4
Commitment 4
Quantity of work produced 4
Contribution to the group 3
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