Monday, 7 May 2012
Thursday, 22 September 2011
Rationelle
"An illustration based investigation into branding and promotion with a focus on print and motion"
Thursday, 15 September 2011
Statement of Intent
My understanding of design and the work I am producing is constantly developing. In terms of software, 3D is going to be a great asset for my interest in character design which I’ll be pursuing throughout my third year. As much as I want the glossy clean-ness of 3D modelling to play a big role in my final year, I’m going to be getting into a lot of hand drawn ideas. Traditional art styles will never be lost and I’ll be aiming to produce some really cool concepts in tradition styles.
Over the summer I’ve been taking part in live briefs. I tried to keep the work I was doing as varied as possible. I’ve looked at logo creation, signage, book covers, clothing, outdoor sports and character design. What I was aiming to achieve from this was to try new things and find out what I enjoyed working with and what I was good at. I was surprised to find that areas such as logo design, something I always wanted to avoid was actually quite challenging and opens up a lot of creativity with the right brief. I think I usually avoided this area or at least wasn’t interested in it because I thought it was interesting that creating an image but designs design and you can make anything creative.
From the briefs I was taking part in I was finding that outdoor sports and clothing was becoming a definite strength. I won two briefs within this area competing against over hundreds of designers which was a great confidence boost as I knew I was doing something right. I think what I was finding more was that it was the target audience itself more than anything I wanted to design for. I’ve always loved character design, funky little models and anything that’s bright and full of colour.
The areas I want to focus on will be traditional arts, character modelling and motion. I want to target areas such as brand promotion through all mediums such as print, web, motion, televised, merchandise and packaging. I think for me I want to create simple solutions that get noticed.
Angry Birds for instance is a great addictive game but what’s more interesting is the extensive line of product range that stemmed from it. The creation of character to me was brilliant, it’s simple, it’s attractive and it appeals to so many and it sells in ridiculous volumes. Plush toys and key rings are readily available in most stores and attractions such as arcade wins and even theme parks. The game was no doubt a success in its own right but it’s highest revenue stream is coming from the appeal of the character ALONE.
To get into this market which is clearly interesting me at the moment, I want to focus on character design. But not just this area, I want to look into a lot of tradition art which will influence the development of my drawing technique whilst also working in some motion which I really enjoy. I’m hoping this will start to focus my development in an area I currently enjoy but I also want this approach to start to create a unique style in which I start to call my own.
Software has always played a big part to my approach, something which I will always continue. However I also want to look into more tradition arts and hand drawn techniques which I can start to combine with Photoshop and illustrator. Creating nice little effects in PS is getting really tiring now. I want to have a clear process of what I’m doing and use a combination of techniques to getting the end product.
In summary, I’ll be looking to focus my briefs around a youthful market in areas such as character design, brand promotion and traditional arts. This will be resolved through a wide range of medium and formats ranging from print, screen and motion. I will be looking for unique opportunities which will aid my growing interest whilst having the physical purpose of resolving a solution for a proposed client.
Over the summer I’ve been taking part in live briefs. I tried to keep the work I was doing as varied as possible. I’ve looked at logo creation, signage, book covers, clothing, outdoor sports and character design. What I was aiming to achieve from this was to try new things and find out what I enjoyed working with and what I was good at. I was surprised to find that areas such as logo design, something I always wanted to avoid was actually quite challenging and opens up a lot of creativity with the right brief. I think I usually avoided this area or at least wasn’t interested in it because I thought it was interesting that creating an image but designs design and you can make anything creative.
From the briefs I was taking part in I was finding that outdoor sports and clothing was becoming a definite strength. I won two briefs within this area competing against over hundreds of designers which was a great confidence boost as I knew I was doing something right. I think what I was finding more was that it was the target audience itself more than anything I wanted to design for. I’ve always loved character design, funky little models and anything that’s bright and full of colour.
The areas I want to focus on will be traditional arts, character modelling and motion. I want to target areas such as brand promotion through all mediums such as print, web, motion, televised, merchandise and packaging. I think for me I want to create simple solutions that get noticed.
Angry Birds for instance is a great addictive game but what’s more interesting is the extensive line of product range that stemmed from it. The creation of character to me was brilliant, it’s simple, it’s attractive and it appeals to so many and it sells in ridiculous volumes. Plush toys and key rings are readily available in most stores and attractions such as arcade wins and even theme parks. The game was no doubt a success in its own right but it’s highest revenue stream is coming from the appeal of the character ALONE.
To get into this market which is clearly interesting me at the moment, I want to focus on character design. But not just this area, I want to look into a lot of tradition art which will influence the development of my drawing technique whilst also working in some motion which I really enjoy. I’m hoping this will start to focus my development in an area I currently enjoy but I also want this approach to start to create a unique style in which I start to call my own.
Software has always played a big part to my approach, something which I will always continue. However I also want to look into more tradition arts and hand drawn techniques which I can start to combine with Photoshop and illustrator. Creating nice little effects in PS is getting really tiring now. I want to have a clear process of what I’m doing and use a combination of techniques to getting the end product.
In summary, I’ll be looking to focus my briefs around a youthful market in areas such as character design, brand promotion and traditional arts. This will be resolved through a wide range of medium and formats ranging from print, screen and motion. I will be looking for unique opportunities which will aid my growing interest whilst having the physical purpose of resolving a solution for a proposed client.
Tuesday, 26 April 2011
Image Evaluation
Throughout this module I believe I’ve that I have developed an ongoing investigation and development into image and illustration. What I’ve found most useful on this module was being able to analyze what I was creating in relation to how it affects type and how it sits amongst it.
I wouldn’t say the article project was one of the strongest briefs I’ve done and I actually struggled with it a little. Fitting my idea of what I see for article into a pre determined space really limited my ideas. Designing for a specific area was a struggle for me mainly because I had my idea and focused on it. When it came to making it fit it was something that I’d completely forgotten about it. Because of this the images lost relevance and generally looked out of place. If I were to look at this project again I’d definitely consider the possibilities within the area I have to work with and not just jump straight on the PC or Mac.
The second brief, images based around quotes taken from the articles. I think the most successful use of type and image within this brief was the 'brief making bread phase'. Shaped in a rounded font and textured in the form of bread these two worked really well in reinforcing the idea behind the text.
The type as image project was quite difficult in a way but fun to work with. Difficult, because there was very little control of how the outcome would be received. The original image was of a policeman looking at a stopwatch in a city environment. I think I did a decent attempt at recreating the scene in 3D as you can make out the idea of image. The figure is made from play doh and plastasine whilst the backdrop from card. There was no real design decisions to be made for this scene as I was simply following the image but it was a fun project to work with and interesting to see how we interpret another person’s idea.
The shape I was given for the eye chart brief was teeth. I began by investigating the subject and decided that I would work with shark teeth. There lots of images on this, which was great for references. These were categorized from smallest to largest and traced over in after effects. The items were coloured in photo shopped and organized big to small. The shapes are formed in the outline of a tooth and complete with accurate scale markings based on an existing eye chart.
For the final brief I was looking at the idea of shape and form, I began by investigating natural forms until I decided on the shape of a leaf. The decision for the flipbook was because I wanted to create something that represented a life cycle. In the animation the leafs veins are slowly constructed and the leaf turns green and becomes whole. The leaf then fades to brown and deconstructs. The animation was created in After Effects and outputted as a Jpeg Sequence. These were then printed onto trace as acetate was not available at the time. If I were to create another flipper I’d probably look into trace however the costing of the material is quite high, around ten times that of trace.
I wouldn’t say the article project was one of the strongest briefs I’ve done and I actually struggled with it a little. Fitting my idea of what I see for article into a pre determined space really limited my ideas. Designing for a specific area was a struggle for me mainly because I had my idea and focused on it. When it came to making it fit it was something that I’d completely forgotten about it. Because of this the images lost relevance and generally looked out of place. If I were to look at this project again I’d definitely consider the possibilities within the area I have to work with and not just jump straight on the PC or Mac.
The second brief, images based around quotes taken from the articles. I think the most successful use of type and image within this brief was the 'brief making bread phase'. Shaped in a rounded font and textured in the form of bread these two worked really well in reinforcing the idea behind the text.
The type as image project was quite difficult in a way but fun to work with. Difficult, because there was very little control of how the outcome would be received. The original image was of a policeman looking at a stopwatch in a city environment. I think I did a decent attempt at recreating the scene in 3D as you can make out the idea of image. The figure is made from play doh and plastasine whilst the backdrop from card. There was no real design decisions to be made for this scene as I was simply following the image but it was a fun project to work with and interesting to see how we interpret another person’s idea.
The shape I was given for the eye chart brief was teeth. I began by investigating the subject and decided that I would work with shark teeth. There lots of images on this, which was great for references. These were categorized from smallest to largest and traced over in after effects. The items were coloured in photo shopped and organized big to small. The shapes are formed in the outline of a tooth and complete with accurate scale markings based on an existing eye chart.
For the final brief I was looking at the idea of shape and form, I began by investigating natural forms until I decided on the shape of a leaf. The decision for the flipbook was because I wanted to create something that represented a life cycle. In the animation the leafs veins are slowly constructed and the leaf turns green and becomes whole. The leaf then fades to brown and deconstructs. The animation was created in After Effects and outputted as a Jpeg Sequence. These were then printed onto trace as acetate was not available at the time. If I were to create another flipper I’d probably look into trace however the costing of the material is quite high, around ten times that of trace.
Thursday, 21 April 2011
Tuesday, 29 March 2011
Hi CONTACT
I’m a second year Graphic Design student studying at Leeds College of Art and Design. My main focus for this year of practice was illustration and as part of my research I was looking at illustration graphic agencies.
Through this I came across your work, which I have found extremely engaging and inspiring towards the style of work I’d like to produce. What I love most about your style is how genuinely fun and inviting it appear, whilst having that technical ability, which reinforces the idea of fun design and makes it substantial and solid.
I’d greatly appreciate, if possible, to maybe spend an hour or two just to meet you guys and get a quick look at how you work. This would be very much appreciated and a definite gain towards my current practice,
Many Thanks,
Richard Robinson
I’m a second year Graphic Design student studying at Leeds College of Art and Design. My main focus for this year of practice was illustration and as part of my research I was looking at illustration graphic agencies.
Through this I came across your work, which I have found extremely engaging and inspiring towards the style of work I’d like to produce. What I love most about your style is how genuinely fun and inviting it appear, whilst having that technical ability, which reinforces the idea of fun design and makes it substantial and solid.
I’d greatly appreciate, if possible, to maybe spend an hour or two just to meet you guys and get a quick look at how you work. This would be very much appreciated and a definite gain towards my current practice,
Many Thanks,
Richard Robinson
Saturday, 12 March 2011
PokedStudio.com
contact info@pokedstudio.com tel / 029 20 48 48 59
www.brandnu.co.uk
contact
office phone: + 44 (0) 208 875 1858
mobile phone: + 44 (0) 7881 646 808
email enquiry: info (at) brandnu.co.uk
www.clearcreative.eu
The Lodge,
306 Walmersley, Bury
Manchester BL9 6QF
Tel: +44(0)161 762 3456
Fax: +44(0)161 762 3457
Email: info@clear-creative.co.uk
www.pencilmarks.co.uk
Pencil Marks Design Ltd
The Stables
Troy Road
Horsforth LS18 5SY
0113 281 9000
design@pencilmarks.co.uk
www.creativespark.co.uk
Phone
0161 235 8558
Manchester Office
Creative Spark, 1st Floor,
22 Lever Street, Manchester M1 1EA
Email
hello@creativespark.co.uk
London Office
Creative Spark, Studio 14,
Blackstock Mews, London N4 2BT
Leeds Office
MWB Leeds,
1 Whitehall, Whitehall Road
Leeds LS1 4HR
designcorporation
Nigel Pearce 020 7734 5676
7 Portland Mews, Soho, London WF1 8JQ
us@designcorporation.co.uk
www.pixel-dna.com
+44 (0) 114 237 3456
info@pixel-dna.com
Three Sixty Design Ltd
Website: www.threesixtydesign.co.uk
0113-257 5222
www.kipikapopo.co.uk
Email Lydia Lapinski
hello@kipikapopo.co.uk
www.arsthanea.com/
Ars Thanea
Forteczna 2
01-540 Warsaw / Poland
phone: +48 22 398 98 60
mail: office@arsthanea.com
http://loulouandtummie.com/
contact info@pokedstudio.com tel / 029 20 48 48 59
www.brandnu.co.uk
contact
office phone: + 44 (0) 208 875 1858
mobile phone: + 44 (0) 7881 646 808
email enquiry: info (at) brandnu.co.uk
www.clearcreative.eu
The Lodge,
306 Walmersley, Bury
Manchester BL9 6QF
Tel: +44(0)161 762 3456
Fax: +44(0)161 762 3457
Email: info@clear-creative.co.uk
www.pencilmarks.co.uk
Pencil Marks Design Ltd
The Stables
Troy Road
Horsforth LS18 5SY
0113 281 9000
design@pencilmarks.co.uk
www.creativespark.co.uk
Phone
0161 235 8558
Manchester Office
Creative Spark, 1st Floor,
22 Lever Street, Manchester M1 1EA
hello@creativespark.co.uk
London Office
Creative Spark, Studio 14,
Blackstock Mews, London N4 2BT
Leeds Office
MWB Leeds,
1 Whitehall, Whitehall Road
Leeds LS1 4HR
designcorporation
Nigel Pearce 020 7734 5676
7 Portland Mews, Soho, London WF1 8JQ
us@designcorporation.co.uk
www.pixel-dna.com
+44 (0) 114 237 3456
info@pixel-dna.com
Three Sixty Design Ltd
Website: www.threesixtydesign.co.uk
0113-257 5222
www.kipikapopo.co.uk
Email Lydia Lapinski
hello@kipikapopo.co.uk
www.arsthanea.com/
Ars Thanea
Forteczna 2
01-540 Warsaw / Poland
phone: +48 22 398 98 60
mail: office@arsthanea.com
http://loulouandtummie.com/
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