Enterprise Task 2

Local: The Leeds Guide (Leeds)
National: BBC (London)
Transnational: Quiksilver (Australia)


The Leeds Guide
This Leeds based client is a business that publishes Leeds-related magazines and guides. Leeds guide may be more focussed on sourcing designers from within the area as this is more appropriate to their magazine whilst also advertising some of the work that generates from the city. Other benefits from the designers perspective is that may already have an idea of the area and how to exploit it for use in guide.

Main skills likely needed for a roll such as this would be print design as this is obviously there main focus with little use in terms of animation or motion. Another skill could be design for web, as they run up-to-date posts on news and updates on their site.


BBC
When designing for a company that is national, I think it’s important to show awareness of design and culture. Imagery that may be appropriate here may not be elsewhere so I think it’s important to be aware of this especially with a company as large as the BBC – as not to offend or misinterpret.

The BBC is constantly at the for-front of broadcasting technology so an up-to-date understanding and skill within this area will be a valued positive in any designer wishing to work for them. Web would also be appropriate as they obviously run up to date news on the web that is regularly updated within the hour.


QuikSilver
Quiksilver is mainly clothing based with branches in event planning and magazine design. QS’ originated in Australian and now has offices and design studios all over the globe. When working for a company such as this, it is very important to have a strong understanding with the brand and its ethics and ethos.

Social awareness on a global level would also be useful as their work and advertising will be watched by a possible global audience and they would not want to offend or mislead any of their audiences.

I think what the company would most be looking for is a designer with a strong look at illustration, possibly been able of offer something fresh and modern to set apart the brand.