My understanding of design and the work I am producing is constantly developing. In terms of software, 3D is going to be a great asset for my interest in character design which I’ll be pursuing throughout my third year. As much as I want the glossy clean-ness of 3D modelling to play a big role in my final year, I’m going to be getting into a lot of hand drawn ideas. Traditional art styles will never be lost and I’ll be aiming to produce some really cool concepts in tradition styles.
Over the summer I’ve been taking part in live briefs. I tried to keep the work I was doing as varied as possible. I’ve looked at logo creation, signage, book covers, clothing, outdoor sports and character design. What I was aiming to achieve from this was to try new things and find out what I enjoyed working with and what I was good at. I was surprised to find that areas such as logo design, something I always wanted to avoid was actually quite challenging and opens up a lot of creativity with the right brief. I think I usually avoided this area or at least wasn’t interested in it because I thought it was interesting that creating an image but designs design and you can make anything creative.
From the briefs I was taking part in I was finding that outdoor sports and clothing was becoming a definite strength. I won two briefs within this area competing against over hundreds of designers which was a great confidence boost as I knew I was doing something right. I think what I was finding more was that it was the target audience itself more than anything I wanted to design for. I’ve always loved character design, funky little models and anything that’s bright and full of colour.
The areas I want to focus on will be traditional arts, character modelling and motion. I want to target areas such as brand promotion through all mediums such as print, web, motion, televised, merchandise and packaging. I think for me I want to create simple solutions that get noticed.
Angry Birds for instance is a great addictive game but what’s more interesting is the extensive line of product range that stemmed from it. The creation of character to me was brilliant, it’s simple, it’s attractive and it appeals to so many and it sells in ridiculous volumes. Plush toys and key rings are readily available in most stores and attractions such as arcade wins and even theme parks. The game was no doubt a success in its own right but it’s highest revenue stream is coming from the appeal of the character ALONE.
To get into this market which is clearly interesting me at the moment, I want to focus on character design. But not just this area, I want to look into a lot of tradition art which will influence the development of my drawing technique whilst also working in some motion which I really enjoy. I’m hoping this will start to focus my development in an area I currently enjoy but I also want this approach to start to create a unique style in which I start to call my own.
Software has always played a big part to my approach, something which I will always continue. However I also want to look into more tradition arts and hand drawn techniques which I can start to combine with Photoshop and illustrator. Creating nice little effects in PS is getting really tiring now. I want to have a clear process of what I’m doing and use a combination of techniques to getting the end product.
In summary, I’ll be looking to focus my briefs around a youthful market in areas such as character design, brand promotion and traditional arts. This will be resolved through a wide range of medium and formats ranging from print, screen and motion. I will be looking for unique opportunities which will aid my growing interest whilst having the physical purpose of resolving a solution for a proposed client.
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